"For 40 years, Dick Davis has been one of the investment world's leading authorities, noted for his straight talk and common sense. In his just-published book, The Dick Davis Dividend, he shares a lifetime of insights into the investing process.

Knight Kiplinger calls the book "a gem" while Larry King calls Dick, "The best stock commentator I ever heard." Charles Kirk says, "Hands down, it is my favorite investment book of 2007."

January 04, 2008
Investment Wisdom From Dick Davis
TraderFeed Blog
By: Brett Steenbarger, Ph.D.

"I've been reading The Dick Davis Dividend, a recent book written by the well-known market commentator, and have to say that it offers some of the sanest perspectives on trading and investment I've encountered in a while. Davis began his newsletter in 1982 and has been offering commentary on the markets for the past forty years. This book is a distillation of the wisdom he's acquired over that period.

The book is divided roughly into two portions. The first summarizes market lessons and truisms, including six market absolutes, seven core convictions, and thirty-five nuggets of perspective. Each of these is explained in a clear, no-nonsense way."

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The following review by Cecil Johnson of the McClatchy-Tribune News Service syndication appeared in newspapers across the country.

January 03, 2008
Broker: Investing is a long-term proposition
McClatchy-Tribune News Service
By: Cecil Johnson

"The Dick Davis Dividend: Straight Talk on Making Money from 40 Years on Wall Street by Dick Davis; John Wiley & Sons Inc., 471 pages ($29.95)

Stock market expert Dick Davis denies emphatically that he is one.

In fact, Davis, an entrepreneur, former stockbroker and longtime financial newsletter publisher, commentator and teacher, puts the term "stock market expert" squarely in the same category in which some cynics think the term "military intelligence" belongs.

In The Dick Davis Dividend, his first book-length exposition on matters financial, Davis writes:

"When someone teaches a class or writes a book, the inference is that he's an expert on the subject. In the market advice field, we all know there is no such thing and that, in fact, the term stock market expert is an oxymoron."

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Recommendation
The Elliott Wave Theorist
By: Robert Prechter

"Dick Davis’ new book, The Dick Davis Dividend, is a bit on the breezy side, but it is packed with a lot of wisdom. Get this: Dick says (1) it’s a bad idea to be instantly and totally informed about the company in which you hold shares; (2) in stock pricing, emotions matter more than earnings; (3) news is irrelevant; (4) news does not lead but follows the market; (4) "doing your homework" is overrated; (5) the stock market is illogical. One would be hard-pressed to find this many contrary but correct opinions in a book, but as Dick says, he holds these ideas with "deep conviction" at age 79 after 40 years on Wall Street. If you are trapped in the financial news whirlpool, this book is a good antidote. Published by John Wiley & Sons."

December 13, 2007
Book Review: The Dick Davis Dividend
AlephBlog.com
By: David Merkel

"I must confess that I had merely heard of Dick Davis, but did not know much about him until reading his book. I enjoyed his book, and think it is useful to new investors, and investors that have been unsuccessful in actively managing their own portfolios. I have read the whole book; this is not a review that comes from bullet points suggested by the publisher or author (sent to me and others, I have ignored them). I do have a minor criticism of the book; more on that later."

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December 10, 2007
Investing role model's book is on target
South Florida Sun-Sentinel
By: Humberto Cruz

Humberto Cruz writes a syndicated personal finance column for Tribune Media Services. The following appeared in the Dec. 10 South Florida Sun-Sentinel and 70 other newspapers

"Dick Davis' goal was to write "with clarity, brevity and insight with an emphasis on complete candor." In a book out this month — at age 79, his first — the savvy stock market watcher from South Florida has succeeded...."

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The following comment appeared on “www.thekirkreport.com" on November 19, 2007.

Charles Kirk has been cited in Barron’s, Kiplinger’s, Forbes, AAII, Business Week and The Wall Street Journal as one of the nation’s premier financial bloggers. He was profiled in Barron’s in April, 2006.

The Kirk Report

The Dick Davis Dividend
Monday, November 19, 2007 at 10:37 AM

"It has been an annual tradition around this time of the year to put together a list of recommended books that I find helpful for those looking to add items to their Christmas list and/or to buy books for others who may be interested in the markets. See my recommend reading lists from 2005 & 2006.

In a major break away from that tradition, I really have just one book to recommend this year - The Dick Davis Dividend. Hands down, it is my favorite investment book of 2007.

I was lucky to receive an advance copy and I will be buying many copies of it for my friends and family this year who also have expressed an interest in the market. It is currently available for pre-order at many online bookstores and will be widely available by mid-December.

Mr. Davis has been a long-time member of The Kirk Report and has been my mentor for many years. In the interest of full disclosure, members should also know that his book does contain positive comments about me. Such comments were completely unsolicited and have absolutely no bearing on my response to the book or this recommendation. If I had been criticized or not mentioned at all, my opinion of the book would be the same. I urge you to read the book and judge for yourself.

I’m also very excited to announce that I have invited Mr. Davis for the next members’ only Q&A to talk about his 40 years of experience in the markets, his life, book, and legacy. You can read about Mr. Davis’ background here. I’m highly confident that December’s Q&A with Mr. Davis will be one of the best of 2007!"

……………and in an e-mail to Davis, Kirk writes:

"Honestly, your 3 year masterpiece is one of the best books I've ever read about the market. Your perspectives, especially concerning how investors should deal with news and the media, are simply the best I've ever seen."

Forecasts & Strategies
By: Mark Skousen, Editor

"Your book is great; I highly recommend it."

MarketWatch.com
By: Herb Greenberg, Columnist

"I've taken time to actually go through your book and it's great. Perfect for the average investor."

Blue Chip Growth Newsletter
By: Louis Navellier, Editor
Author of The Little Book That Makes Your Rich

"In a world where too much of the financial media tries to "scare" or "excite" investors, The Dick Davis Dividend is a refreshingly honest and intuitive book that all investors can profit from. Dick's 40 years of investment experience helps to put investor objectives into perspective and steer all investors in the right direction. I especially like Dick's frank and common sense perspective that all investors can appreciate. This is a book that is essentially a reference manual that all investors should utilize before they jump into a new investment and utilize to double check that they are investing in accordance with their long-term goals and objectives. Overall, Dick has done a masterful job sharing his lifelong experience with investors, so they do not have to learn investing the hard way or let their emotions get out of control. Dick's masterpiece is simply the voice of reason and honesty that is refreshing amidst all the market chaos."

Broker Dealer Journal
By: George Wein

"Davis chronicles the wisdom of many investment greats within the covers of a single money-making, money-saving book. It's jam packed with investment gems."

The Bull & Bear Financial Report
By: Dave Robinson, Editor

"In his new book, widely known and highly regarded investment commentator, Dick Davis, offers readers timeless wisdom on how to win on Wall Street."

Humble Money Blog
By: Andrew, Editor

"This is an excellent book. Buy and read it!......I particularly liked the collection of passive portfolios which was the trigger for me to buy the book.....There were many 'wisdom clippings' that I liked enough to write down in my journal. For example, there's the following which I believe is a profound market truth:

'There is a perennial battle between the advocates of active and passive investing. My guess is that the more experienced the investor, the longer he's been exposed to the market's pitfalls, the more likely he is to favor index investing for most if not all of his money. Being in the game a long time generates an increasing sensitivity to the extreme difficulty of besting the market with any sort of consistency.....'

At 445 pages this is a hefty book with a lot of very good stuff packed inside. It's an excellent addition to my investing library."

Bespoke Investment Group
By: Justin Walters, Co-Founder

"I found your book intriguing. It's a great book and more investors need to know about it."

The Canadian Money Saver Magazine
By: Dale Ennis, Editor

"Although Dick Davis writes this book for the American investor, Canadians can benefit greatly from his knowledge and experience of over 40 years on Wall Street. He employs the findings and research of dozens of market professionals to support his conclusions. Highly recommended."

March 07, 2008
A Review and Discussion of The Dick Davis Dividend
SchaeffersResearch.com
By: Joseph Bell

"Whether taking on the media, Wall Street, or the stock market, Dick Davis doesn't shy away from confronting conventional wisdom. He has a wealth of experience in the financial industry and has used The Dick Davis Dividend as an avenue to share what he has learned. As readers of SchaeffersResearch.com know, we too believe that one should take on conventional wisdom in order to gain an edge on other market participants. Therefore, we would like to share a few of the many insights that this book offered.

One of the cornerstones of Expectational Analysis® is the utilization of counter-trend sentiment to identify bullish and bearish trading opportunities. A noteworthy concept discussed in Davis' book is that the durability of major trends is often underestimated by Wall Street and the general public. As Davis writes, 'The truth is that well-entrenched trends, whether they apply to the overall market, stocks, interest rates, inflation, or the economy, are exceedingly difficult to reverse. They usually last longer and go further than most everybody expects...once grooved in, major trends often show amazing durability. Their staying power is consistently underestimated by Wall Street.' Davis also states, 'What we can say is that the longer it endures, the more likely the principal of the durability of major trends will apply.' This point is very relevant to our trading, because the stability in a trend is often met with skepticism and this skepticism is often what provides the fuel for the trend to continue.

The book also takes on the news media and forces readers to ask themselves just how much they are really getting out of watching and reading the financial news everyday. Davis states, 'The market will do what it wants to do and the news will just react.' Not only does Davis consider constant news monitoring to be a waste of time, but even argues that it often acts as a detriment to the long-term investor. He argues that these newspapers, in an attempt to attract viewers, sensationalize short-term events that may or may not affect companies and their stock.

The downfall of being instantly and totally informed by television and newspapers is that most investors will often make emotional buy/sell decisions. In the author's view, emotions such as fear, greed, and hope are the main cause of underperformance by individual investors. These emotions can also cause many unexpected and irrational moves in the market, which feed off of each other and create a herd mentality among investors. This concept hits home with us, as we at Schaeffer's believe a key to successful investing is avoiding the 'crowded trade.'

Many individual investors may then turn to Wall Street for advice, but soon learn that this is often similar to, as Davis writes, 'the blind leading the blind.' He states, 'The myth that Wall Street has the answers has been well entrenched for decades; it is only by painful experience that the investor learns otherwise.' When making forecasts, analysts generally focus on fundamentals and technical analysis, but usually do not consider investors' emotions and perceptions.

These components that are so often overlooked by the analyst community are often what drive a stock. A CEO and/or analyst may be justly singing praises about a company, but many of the great things they say may already be reflected in the the price of the stock and it could be due for a fall. That is why expectations and sentiment are such useful tools for a trader and why we embrace them here at Schaeffer's Investment Research.

Overall, this book was excellent and we recommend it to anyone interested in the stock market or investing. This quick review has covered only a few of the concepts discussed in The Dick Davis Dividend, and the book certainly offers many more useful insights. In an effort to learn from a pioneer in the financial industry with more than 40 years of experience, we encourage all of our readers to pick up this book at their local bookstore or an online retailer."

TheStreet.com
By: Paul Kedrosky, Columnist

"The Dick Davis Dividend is a very good book."

Better Investing Magazine
By: Adam Ritt

"I like what I've read. There's a lot of great information for long-term investors here. This book is definitely staying on my desk."

Barron's
By: Jay Palmer, Book Editor

"My read of your book was very positive."

Disciplined Investing Blog
By: David Templeton

"One of the features in The Dick Davis Dividend is a reminder page for long term investors (page 454). Given the volatile nature of the markets recently, I thought readers might find the Reminder Page of special interest."

TechnologyInvestor.com
By: Harry Newton, Editor

"I like the Dick Davis book. It contains some excellent advice. You should pick up a copy."

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